|Director Craig Cowbrough has an in depth understanding of what the media needs, helping clients achieve their business objectives by securing positive print and broadcast coverage.
Recently he managed a national campaign on behalf of Calgary Economic Development who were looking to attract Scots to live and work in Canada.
The extensive print, radio and TV coverage secured helped them break planned footfall numbers at their flagship Working Abroad Expo event by more than 50%. Whether it is long term campaign planning or a one off opportunity, securing positive media coverage in print and broadcast remains one of the most effective ways of building reputation and credibility whatever your organisation or business sector.
Social media support
In a digital age relying on print and broadcast coverage is not enough if you want to maximise the impact your messages will have on target audiences. We can design and manage a tailored social media strategy for you to make sure you are using the right on-line tools to get your message heard.
In 2017 we were shortlisted for the UK Social Media Communications Awards for a campaign we ran on behalf of client the Scottish Huntington’s Association. A flash fiction writing competition, it attracted entries from all over the world. It significantly increased social media following for the charity and increased understanding of the degenerative neurological condition Huntington’s disease.