Austerity signals rebirth of union power

Whether it is disrupted ferries or rail journeys, or a crisis in Glasgow's homelessness unit there seems to be an industrial dispute around every corner at the moment. If not exactly moving back to the days when it seemed the country was at the mercy of Red Robbo and his ilk, there most definitely seems to be a rise in the number and profile of strike action across all sectors. A trend that it would seem is gaining momentum for according to the Office of National Statistics (ONS) the perc...
More

After the Millennium Goals, where next for the world’s poorest?

As the last verse of Old Lang Syne faded and the anticipated world IT system crash failed to materialise, there was hope that the year 2000 would be the start of a journey to a fairer, better world for all. Fifteen years on just how much have the Millennium Goals delivered for the world's most disadvantaged and where do we go from here in helping the poorest on the planet? The UN Millennium Declaration was a promise from the world's leaders to commit to a new global partnership to redu...
More

Is social media marketing the answer for small business?

  With 400 million users on Facebook alone, social networking promises an unrivalled source of potential sales all under one big internet roof. A marketeer’s dream database of thousands of potential new customers at their fingertips. But ask any small or medium business seduced into investing time and effort on Twitter, Facebook or any other of the dozens of social media sites around the internet, what they have to show for their investment and the answer may well not reflect this...
More

Mock away at PETA it’s what they want

PETA may not succeed in changing the name of the oldest pub in the country, but that wasn't really the point. In what has been one of the cleverest PR exercises of the summer so far, they have succeeded in grabbing headlines and airwaves using that tried and tested method, rubbing up middle England. Many tens, if not hundreds of thousands of people, who didn't know who PETA were or what they did last week, know this week. The animal activists group simply suggested that Britain's ol...
More

Island police find social media not so Scilly

When it comes to using social media in the fight against crime, the Isles of Scilly police could teach a few larger constabularies a lesson on how to engage effectively with the public they serve. Many forces too often regard social media as just another extension of their loud speaker. Not on the Scillies, where engagement levels are reaching those far beyond the shores of the small archipelago 28 miles west of the coast of Cornwall. The reason may be that the five strong team led ...
More

Thomas Cook in crisis

No need to look far in the corporate world for examples of hard won reputations disappearing in a puff of smoke, just ask Gerald Ranter. But while the jeweller displayed misjudgement of an off-the-scale magnitude, the list of other companies who have made mistakes and tried to weasel their out out of it is long. It would now seem, Thomas Cook is the latest addition. They are now paying the corporate price for mishandling a tragedy that happened more than decade ago and which their hubris...
More

The world’s hardest PR job?

There are not many PR jobs that a professional wouldn’t take on if the price was right, but surely advising the thoroughly unpleasant North Korean dictator Kim Jung-Un would be one. And boy could he do with some advice. In another move sure to endear him further to his downtrodden masses he has banned anyone in the country from sharing his name. Now this just doesn’t apply to new borns. Following in the footsteps of his father and grandfather he is also requiring everyone in the country cu...
More

Are politicians wise to debate with celebrities?

Ed Milliband does not have his troubles to seek at the moment and appearing on ITV’s Agenda programme with former Myleene Klass will have done little to lift the mood of despondency in his camp. Mr Milliband seemed ill at ease trying to justify and explain is cornerstone new policy on a mansion tax with the singer who shot to fame with the manufactured group Hear’Say via the Pop Stars competition in 2001. But what is it with this dumbing down of serous political debate with introduction of...
More

Will Keane’s negative PR make a difference?

Some of the qualities required for international football management include tact diplomacy and a calm controlled demeanour. Desirable qualities Martin O'Neil must have forgot about when he appointed Roy Keane as his assistant in the Republic of Ireland team. Famed for his combative style, he was Manchester United's most successful captain, O'Neil may now be thinking that someone with a better grasp of public relations might have been a better fit Ending his own international career, Ke...
More

Why isn’t the Queen speaking up?

Is it time to for Her Majesty to stand up for what she believes in and break the unwritten constitutional rule that she keeps the Crown neutral in all matters political? The message from the Palace is clear that despite calls in some Unionist quarters that it was time she came out fighting her corner, she would not be making any comment on the referendum debate one way or the other now or anytime. But surely the very time a Monarch should be able to speak up is in defence of the very Kingd...
More