Why you need a responsive website

Last year there were more smart phones sold than PCs, but why should this be a concern for your business?


Well, a study by Google “What Users Want Most From Mobile Sites Today,” found 72% of consumers expect brands to have a mobile friendly website and 61% of respondents said they'd take their business elsewhere if they have a poor experience of accessing a website on the move.


Given that Business Insider magazine projected that 677 million smartphones would have been sold by the end of 2012 - a 44% growth from 2011 - and that tablets like the IPad saw 122 million shipments last year. That's an awful lot of potential customers and clients that could be going elsewhere if your website isn't giving them the experience they expect.


How many times have you tried to access a website on the move only to find the experience less than satisfactory, it doesn't open properly, it crashes and is hard to navigate.

Well, how many people are having the same experience with your website?


Having a Responsive Design website solves this problem. It basically does what it says, it responds to the type of device accessing your website whether a smart phone, tablet or PC and delivers your content in a suitable format.


It means your website automatically switches resolution, image size and scripting abilities giving the viewer a rewarding web experience no matter what they're using to access your site.


Ask yourself this question would you be happy with a website that doesn't open properly, is hard to read and scroll around on your PC?


No, well why would you be happy with a website that doesn't function properly when opened by a smart phone or tablet?


Your brand is important. You wouldn't put up with spelling mistakes on your website or a wrong version of your logo, or inappropriate pictures or video. Why would have a site that doesn't open up properly on the platform the viewer chooses to access it? It says to them that you don't care about your brand, so why should they?


Consumers expect a website to look good and function properly no matter what device they're using to view it. A bad website experience speaks volumes about what a company thinks about itself and its reputation, it can leave a lasting negative opinion of that particular company or organisation.


As Michael Calore Editor of the influential Wired Magazine says


'Too many sites do nothing, serving mobile visitors full-size web pages meant for desktop browsers. Treating mobile users as second-class web citizens is an insult, not to mention shortsighted and foolish, considering the explosive growth in mobile browsing.'


You need to make sure yours isn't one of them.

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